Case Study Web Design & Development SEO

A website rebuilt to be found.
And worth finding.

D5 Consulting Group is a NYS certified Minority Business Enterprise specializing in leadership training and workplace safety. Their old site was fine. Their new one is built to grow with them. 14 pages, a clean information architecture, and an SEO foundation that gives Google everything it needs to understand the business and surface it to the right people.

Industry
Professional Services
Pages Built
14
Location
New York
The Situation

They knew what they were worth.
The website needed to show it.

D5 Consulting Group is a NYS certified MBE with a real track record in leadership training and workplace safety. They came in wanting a revamp — a site that looked the part, felt professional, and made it easier for the right people to find them and take action.

The work covered everything: the structure of the site, the design, the development, and the SEO foundation underneath it all. The goal was a website that was easy to navigate, easy for Google to understand, and set up to capture potential leads for future marketing.

THE CHALLENGES

  • No individual service pages — everything was buried on a single generic page
  • Existing SEO targeted the wrong keywords with poor metadata and weak linking
  • No clear navigation structure — visitors could not easily find what they needed
  • No lead capture or newsletter path to build an audience over time
  • Downloadable resources had no dedicated page and were hard to access
  • Footer lacked quick links and access to key pages

THE APPROACH

  • Individual service pages built for each offering with dedicated SEO
  • Full on-page SEO across all 14 pages (titles, descriptions, headings, links)
  • Clear site architecture and navigation so every visitor finds what they need fast
  • Resources page with downloadables that capture potential client information
  • Newsletter opt-in added in the footer for ongoing audience building
  • Footer rebuilt with all pages, quick links, and contact information
WHAT I BUILT

Three things that make a website actually work.

🗂️

Planning & information architecture

Before any design started, the structure of the site was mapped out — what pages were needed, how they connected to each other, and what each page needed to accomplish. All pages were planned with the visitor journey in mind.

🖥️

Design & development

14 pages designed and developed — built to look credible, load cleanly, and make it easy for any visitor to find what they need and take action. A newsletter opt-in in the footer gives the business a way to build an audience for future marketing, even from visitors who are not ready to reach out yet.

🔎

On-page SEO

Every page built with the right keyword targeting, properly formatted meta titles and descriptions, a clean heading structure, and internal and external links throughout. The foundation Google needs to understand what the business does, who it serves, and where to rank it.

Before D5 website before revamp
After D5 website after revamp
The Results

Easier to find.
Easier to say yes to.

Since the site launched, reaching out and booking a consultation has become a much smoother experience for potential clients. The free consultation CTA is visible on every page. The navigation makes it easy to find the right service without having to dig. And the overall look and feel now reflects the level of professionalism D5 Consulting brings to every engagement.

The resources page gives potential clients something to take away before they even make contact. A capability statement, guides, and downloadable materials that let people self-qualify and arrive at the conversation already informed and interested.

And for visitors who are not ready to reach out yet, the newsletter opt-in in the footer means they stay connected. That is an audience D5 Consulting can speak to directly whenever they are ready.

Need a site that performs?Let’s build it right.

BOOK A FREE CONSULTATION

A 30-minute conversation about where your business is today, where you want to go next, and how the right marketing can help you get there.