Case Study Web Design & Development SEO

A website rebuilt to be found.
And worth finding.

D5 Consulting Group is a NYS certified Minority Business Enterprise specializing in leadership training and workplace safety. Their old site was fine. The new one could grow with them: 14 pages, clearer navigation, and on-page SEO so Google understands what they do and who should find them.

Industry
Professional Services
Pages Built
14
Location
New York
The Situation

They knew what they were worth.
The website needed to show it.

D5 Consulting Group is a NYS certified MBE with a real track record in leadership training and workplace safety. They came in wanting a revamp — a site that looked professional and made it easier for prospects to find the right service and reach out.

The work covered everything: the structure of the site, the design, the development, and the SEO foundation underneath it all. The goal was a site that is easy to browse, easy for Google to read, and ready to capture emails and inquiries for follow-up marketing.

The Challenges

  • No individual service pages — everything was buried on a single generic page
  • Existing SEO targeted the wrong keywords with poor metadata and weak linking
  • No clear navigation structure — visitors could not easily find what they needed
  • No lead capture or newsletter path to build an audience over time
  • Downloadable resources had no dedicated page and were hard to access
  • Footer lacked quick links and access to key pages

The Approach

  • Individual service pages built for each offering with dedicated SEO
  • Full on-page SEO across all 14 pages (titles, descriptions, headings, links)
  • Clear site architecture and navigation so every visitor finds what they need fast
  • Resources page with downloadables that capture potential client information
  • Newsletter opt-in added in the footer for ongoing audience building
  • Footer rebuilt with all pages, quick links, and contact information
WHAT WE BUILT

Three things that make a website actually work.

Planning & information architecture

Before any design started, we mapped what pages were needed, how they link together, and what someone should do on each one.

Design & development

14 pages designed and developed to look credible, load cleanly, and get visitors to the right service or contact form. A footer newsletter opt-in captures people who are not ready to call yet.

On-page SEO

Keyword targeting, meta titles and descriptions, heading structure, and internal links on every page — the basics done consistently so search engines know what each page is for.

Before D5 website before revamp
After D5 website after revamp
The Results

Easier to find.
Easier to say yes to.

Since the site launched, reaching out and booking a consultation has become a much smoother experience for potential clients. The free consultation CTA is visible on every page. The navigation makes it easy to find the right service without having to dig. And the overall look and feel now reflects the level of professionalism D5 Consulting brings to every engagement.

The resources page gives potential clients something to take away before they even make contact. A capability statement, guides, and downloads so prospects can learn about D5 before they book a call.

And for visitors who are not ready to reach out yet, the newsletter opt-in in the footer means they stay connected. That is an audience D5 Consulting can speak to directly whenever they are ready.

Ready to grow the right way?

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